In order to fulfill the market’s demand, several public companies have done many ways in order to make consumers get a shopping experience that is simple and easy in the process, such as through the FMCG industry. FMCG, also known as Fast Moving Consumer Goods, is one of the major industries in Indonesia. The FMCG industrial sector in Indonesia is starting to develop along with the increasing need for increasingly complex human beings.

Fast moving consumer goods (FMCG) is a company that sells packaged products needed for daily needs. This industry can be defined as products or goods that require relatively low production costs, but have a relatively fast turnover.

Industrial products are easily damaged, so consumers must pay close attention to their shelf life. FMCG products can also be grouped into three product categories, namely personal care, household care, and food and beverages.

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Some of the popular FMCG industry in Indonesia are

  • Beverage products such as bottled water and juices.
  • Medicines such as painkillers that can be bought without a doctor’s prescription are sold in general.
  • Cleaning products such as glass cleaners and floor cleaners.
  • Cosmetics and toiletries such as shampoo, soap, toothpaste.
  • Stationery supplies ranging from pens, pencils, books, and others.
  • Processed foods ranging from cereal products, cheese, corned beef, meatballs, sardines and pasta.

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Indonesian FMCG industry are not significantly affected by the COVID-19 pandemic

The trend of FMCG in Indonesia is very positive. In 2020, this industry is classified as one of the areas less affected by the COVID-19 pandemic. This is suspected to be due to a shift in consumer behavior who prefers to shop in the marketplace. This trend is also followed by industry players, so they prefer to sell their goods there.

In an interview conducted by with Varend Pietra Canny (Senior Trade Marketing Manager of PT. Mondelez International), there are several types of products that have become popular during the pandemic, such as personal care products, herbal and health products, food and so on.

This change was caused by the COVID-19 pandemic which focuses on personal health and preventive measures that can be taken with hand sanitizers. Seeing this, consumers prefer to buy goods in large quantities and store them for personal needs.

In addition, this changing trend can also be one of the main reasons why FMCG entrepreneurs need to prepare themselves to digitize. One of the points that can drive people is the trend of changes to the marketplace. That way, FMCG industry players can survive the changing times, especially in the competition in a very tight industry.