A successful F&B business can be achieved with many ways, one of them is having  a great food proposal ideas. In Indonesia, Foods and Beverages Industry revenue has grown rapidly by 18% in the last 3 years. The number could still increase to 1.4 billion US dollars in 2023.

According to Budihardjo Iduansjah, Chairman of the Indonesian Shopping Center Tenants Association (Hippindo), said that this rapid growth was influenced by many factors, as reported by ekonomi.bisnis.com. These factors include the trend of meetings at places to eat or cafes and places to eat as a gathering place for family and friends.

Read more : 3 brilliant business ideas during pandemic era

It makes the F&B sector a promising business sector. Not surprisingly, many businessmen are interested in doing this business. Moreover, the Millennial generation as the main target consumer will continue to grow and influence this business.

You need to do a lot of preparations in doing F&B business. One of them is, making food proposal that brings many benefits such as, business guide, pitching to investor, and etc.

If you are interested and ready to go with F&B business, here are some steps to make food proposal that won’t go wrong.

How to make food proposal for business

It’s not that hard to make food business proposal, but there are some tips and tricks that you need to know. First, you need to input some important points that explain your business in general such as: \

  • Company’s name
  • Mission
  • Background
  • Market’s research
  • Business opportunity
  • Problems
  • Solution
  • Description
  • Product
  • Uniqueness
  • Conclusion

The example of easy-to-make food business proposal

Now, you are ready to make food proposal. We are giving the example of food proposal ideas that are good for you. This proposal could be suitable for any type of business. Without further ado, let’s find out more below


PT. Singkong Hebring


We are going to produce cassava-based foods for Indonesian people uniquey and help cassava farmers for having a better life.


  • People’s demand against cassava is still low
  • Cassava could be as used as snack’s ingredient

Read more : Analyzing the continuity of 3 Indonesian food franchise in 2020

Market’s research

Cassava chips is one of the snacks favored by many people. From younger to older, from low to rich people, everyone loves cassava chips. It is even better if we eat it while chatting or as an substitute of staple food.

  • People prefer fast food than other
  • Most of people tend to go outside for having a dinner
  • Cassava contains of good benefits


  • Needs a warehouse to keep the main ingredient
  • Other ideas of cake and chips creation


We can collaborate with cassava farmer to provide cassava and distributor to distribute our products.


The products are named as CassavaSnack and divided into two options:

  • Cassava Cake

It’s a cake made from cassava to bring another level of experience for people while eating it with delicious toppings such as, Nutella, Ovomaltine, and etc.

  • Cassava Chips

Crunchy and delicious, it’s cassava chips, your best friend that are good to eat at anytime and anyplace, it’s even better if you eat it together with your friends!


  • We are going to have cool and instagrammable packaging
  • We will choose different topping that were never used before
  • You can eat it everywhere and everytime (Eat and go concept)