A coherent brand image emphasizes the professionalism of the entrepreneur. This builds a positive image of the company in the eyes of the recipient and emphasizes its competitive advantage from the start.

What can you do to make your clients think of your company as trustworthy and recommend it to others? In this article you will find some tips on how to build a positive brand image.

According to the thesis of Marty Neumeier – a specialist in brand strategy – “Brands are not what YOU say. But what do they say ”. Indeed. Our own corporate image that we, as entrepreneurs, are not always the same as that of our clients.

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Invoices are not just a competency

One of the key factors affecting business success is the quality of service provided. Poor quality service will make your customers run to the competition sooner or later.

High quality with the right marketing support will give you the expected benefits.

Invoice as the main brand image

A positive image of a brand increases its credibility, results in better acceptance by the environment and generates positive associations. And this means an increase in the overall value of the company. When building your business image, it is necessary to pay attention to not only clear elements, such as coherent visual identification, a well-crafted website, and an exemplary relationship with contractors, but also the details, eg. the emergence of accounting documents.

Invoice as part of the brand image

An invoice is a basic document that confirms a transaction that involves the sale of services or goods. It contains detailed data: information about the parties and the subject of the transaction, the amount due or the settlement date.

Therefore, issuing invoices is an indispensable element in the job of every entrepreneur. Do you want the appearance of your document to match your company’s perfect image? Do you want to excite your clients and put a genuine smile on their faces? Improve the appearance of invoices with the smallest details! How to do it?

Read more : 4 reasons to choose online invoice rather than conventional invoice


Paper.id is an invoice and accounting software that has been used by more than 150 thousand business actors. Some of the other features you can get at Paper.id are sending invoices, making accounting reports to online receipts for FREE at no cost.

In the future, Paper.id has also prepared several other major features to further facilitate the development of MSMEs in the country. You can use Paper.id on a smartphone or laptop. Choose your own gadget to take care of your business more independently! Click here to use Paper.id for free!