{"id":2872,"date":"2025-06-17T05:57:27","date_gmt":"2025-06-17T05:57:27","guid":{"rendered":"https:\/\/www.paper.id\/kamus-bisnis\/?p=2872"},"modified":"2025-06-26T06:10:07","modified_gmt":"2025-06-26T06:10:07","slug":"customer-acquisition-cost-cac","status":"publish","type":"post","link":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/","title":{"rendered":"Customer Acquisition Cost (CAC)"},"content":{"rendered":"\n

Setiap upaya promosi atau penjualan yang bisnismu lakukan ada biayanya. Ada sebuah metrik bernama CAC yang mengukur seberapa efektif biaya yang sudah kamu keluarkan untuk mendapatkan satu customer.<\/em> Hal ini penting untuk dikalkulasikan agar kamu tidak boncos. <\/p>\n\n\n\n

Yuk, pelajari definisi dan contohnya berikut ini!<\/p>\n\n\n\n

Definisi CAC<\/strong><\/h2>\n\n\n\n

CAC (Customer Acquisition Cost<\/em>) adalah total biaya yang dikeluarkan oleh sebuah bisnis untuk memperoleh satu pelanggan baru. CAC mencakup semua pengeluaran terkait pemasaran dan penjualan, seperti iklan, promosi, gaji tim sales, software marketing<\/em>, hingga biaya konten, atau biaya terkait lainnya.<\/p>\n\n\n\n

CAC dapat dihitung dengan rumus:<\/p>\n\n\n\n

CAC = Total biaya akuisisi pelanggan \u00f7 Jumlah pelanggan baru yang didapat<\/strong><\/p>\n\n\n\n

Contoh CAC<\/strong><\/h2>\n\n\n\n

Supaya paham perhitungannya, ini adalah contoh kasus perhitungan CAC:<\/p>\n\n\n\n

Misalnya, dalam 1 bulan kamu menghabiskan Rp10.000.000 untuk iklan, promosi, dan gaji tim marketing<\/em>, lalu berhasil mendapatkan 200 pelanggan baru, maka:<\/p>\n\n\n\n

CAC = Rp10.000.000 \u00f7 200 = Rp50.000 per pelanggan<\/strong><\/p>\n\n\n\n

Jika kamu ingin menurunkan CAC, maka kamu perlu menyesuaikan strategi yang tepat supaya untuk mengakuisisi 1 pelanggan, kamu hanya perlu mengeluarkan biaya lebih murah dari Rp50 ribu.<\/p>\n\n\n\n

Itulah definisi dan penjelasan tentang CAC yang begitu penting dalam bisnis. <\/p>\n\n\n\n

Karena CAC mencakup banyak biaya, kamu bisa menurunkannya dengan menghemat biaya operasional juga, lho. Salah satunya adalah dengan Paper.id.<\/p>\n\n\n\n

Kamu bisa buat invoice secara digital dengan Paper.id, sehingga tidak ada biaya cetak, pembelian kertas, ataupun pengiriman yang bisa mahal setiap bulannya.<\/p>\n\n\n\n

Di Paper.id, ada 30+ opsi pembayaran digital juga sehingga transaksi bisnisu makin fleksibel.<\/p>\n\n\n\n

Yuk, coba Paper.id sekarang!<\/p>\n\n\n\n

\n
Coba Paper.id Gratis!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Setiap upaya promosi atau penjualan yang bisnismu lakukan ada biayanya. Ada sebuah metrik bernama CAC yang mengukur seberapa efektif biaya yang sudah kamu keluarkan untuk mendapatkan satu customer. Hal ini penting untuk dikalkulasikan agar kamu tidak boncos. Yuk, pelajari definisi dan contohnya berikut ini! Definisi CAC CAC (Customer Acquisition Cost) adalah total biaya yang dikeluarkan […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"\nCustomer Acquisition Cost (CAC) : Pengertian, Apa Itu | Kamus Bisnis Paper.id<\/title>\n<meta name=\"description\" content=\"Cari arti kata Customer Acquisition Cost (CAC) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Acquisition Cost (CAC) : Pengertian, Apa Itu | Kamus Bisnis Paper.id\" \/>\n<meta property=\"og:description\" content=\"Cari arti kata Customer Acquisition Cost (CAC) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/\" \/>\n<meta property=\"og:site_name\" content=\"Kamus Bisnis Paper.id\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T05:57:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T06:10:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"49\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nadiyah Fatin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadiyah Fatin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/\"},\"author\":{\"name\":\"Nadiyah Fatin\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e\"},\"headline\":\"Customer Acquisition Cost (CAC)\",\"datePublished\":\"2025-06-17T05:57:27+00:00\",\"dateModified\":\"2025-06-26T06:10:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/\"},\"wordCount\":242,\"publisher\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\"},\"articleSection\":[\"C\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/\",\"name\":\"Customer Acquisition Cost (CAC) : Pengertian, Apa Itu | Kamus Bisnis Paper.id\",\"isPartOf\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#website\"},\"datePublished\":\"2025-06-17T05:57:27+00:00\",\"dateModified\":\"2025-06-26T06:10:07+00:00\",\"description\":\"Cari arti kata Customer Acquisition Cost (CAC) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paper.id\/kamus-bisnis\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Acquisition Cost (CAC)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#website\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/\",\"name\":\"Kamus Bisnis Paper.id\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paper.id\/kamus-bisnis\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\",\"name\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\",\"alternateName\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\",\"contentUrl\":\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\",\"width\":140,\"height\":49,\"caption\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\"},\"image\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e\",\"name\":\"Nadiyah Fatin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g\",\"caption\":\"Nadiyah Fatin\"},\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/author\/nadiyah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Acquisition Cost (CAC) : Pengertian, Apa Itu | Kamus Bisnis Paper.id","description":"Cari arti kata Customer Acquisition Cost (CAC) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/","og_locale":"en_US","og_type":"article","og_title":"Customer Acquisition Cost (CAC) : Pengertian, Apa Itu | Kamus Bisnis Paper.id","og_description":"Cari arti kata Customer Acquisition Cost (CAC) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","og_url":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/","og_site_name":"Kamus Bisnis Paper.id","article_published_time":"2025-06-17T05:57:27+00:00","article_modified_time":"2025-06-26T06:10:07+00:00","og_image":[{"width":140,"height":49,"url":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","type":"image\/png"}],"author":"Nadiyah Fatin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nadiyah Fatin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/#article","isPartOf":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/"},"author":{"name":"Nadiyah Fatin","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e"},"headline":"Customer Acquisition Cost (CAC)","datePublished":"2025-06-17T05:57:27+00:00","dateModified":"2025-06-26T06:10:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/"},"wordCount":242,"publisher":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization"},"articleSection":["C"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/","url":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/","name":"Customer Acquisition Cost (CAC) : Pengertian, Apa Itu | Kamus Bisnis Paper.id","isPartOf":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#website"},"datePublished":"2025-06-17T05:57:27+00:00","dateModified":"2025-06-26T06:10:07+00:00","description":"Cari arti kata Customer Acquisition Cost (CAC) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","breadcrumb":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-acquisition-cost-cac\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paper.id\/kamus-bisnis\/"},{"@type":"ListItem","position":2,"name":"Customer Acquisition Cost (CAC)"}]},{"@type":"WebSite","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#website","url":"https:\/\/www.paper.id\/kamus-bisnis\/","name":"Kamus Bisnis Paper.id","description":"","publisher":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paper.id\/kamus-bisnis\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization","name":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi","alternateName":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi","url":"https:\/\/www.paper.id\/kamus-bisnis\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/","url":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","contentUrl":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","width":140,"height":49,"caption":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi"},"image":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e","name":"Nadiyah Fatin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g","caption":"Nadiyah Fatin"},"url":"https:\/\/www.paper.id\/kamus-bisnis\/author\/nadiyah\/"}]}},"_links":{"self":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2872"}],"collection":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":1,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"predecessor-version":[{"id":2873,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2872\/revisions\/2873"}],"wp:attachment":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}