{"id":2856,"date":"2025-06-10T11:13:34","date_gmt":"2025-06-10T11:13:34","guid":{"rendered":"https:\/\/www.paper.id\/kamus-bisnis\/?p=2856"},"modified":"2025-06-24T03:04:47","modified_gmt":"2025-06-24T03:04:47","slug":"persona","status":"publish","type":"post","link":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/","title":{"rendered":"Persona"},"content":{"rendered":"\n<p>Untuk bisa membuat produk yang tepat bagi audiens yang tepat, kamu perlu paham suatu hal yang namanya persona. Cek definisi dan contoh persona lengkap dalam artikel berikut ini, ya!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Definisi Persona<\/strong><\/h2>\n\n\n\n<p>Persona dalam bisnis adalah representasi fiktif namun realistis dari target pelanggan yang dibuat berdasarkan data riset pasar, perilaku konsumen, serta karakteristik demografis dan psikografis.<\/p>\n\n\n\n<p>Persona biasanya mencakup informasi seperti:<\/p>\n\n\n\n<ul>\n<li>Nama fiktif dan usia<\/li>\n\n\n\n<li>Pekerjaan dan penghasilan<\/li>\n\n\n\n<li>Tujuan atau motivasi<\/li>\n\n\n\n<li>Tantangan atau masalah utama<\/li>\n\n\n\n<li>Kebiasaan belanja dan preferensi media<\/li>\n\n\n\n<li>Nilai-nilai atau gaya hidup<\/li>\n<\/ul>\n\n\n\n<p>Tujuan utama pembuatan persona adalah untuk membantu tim <em>marketing<\/em>, <em>sales<\/em>, dan <em>product <\/em>memahami siapa sebenarnya konsumen mereka, sehingga strategi komunikasi, konten, produk, dan layanan bisa disesuaikan secara lebih personal dan relevan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh Persona<\/strong><\/h2>\n\n\n\n<p>Sebagai contoh, kamu adalah bisnis skincare dan membuat persona pelanggan sebagai berikut:<\/p>\n\n\n\n<p><strong>Nama:<\/strong> Rina, 29 tahun<br><strong>Pekerjaan:<\/strong> Karyawan swasta di Jakarta<br><strong>Motivasi:<\/strong> Ingin menjaga kesehatan kulit meski sibuk bekerja<br><strong>Masalah:<\/strong> Tidak punya waktu ke klinik, bingung memilih <em>skincare <\/em>aman<br><strong>Kebiasaan:<\/strong> Belanja <em>online <\/em>via Shopee, aktif di Instagram, sering cari <em>review <\/em>sebelum beli<\/p>\n\n\n\n<p>Dengan persona seperti ini, <em>brand skincare <\/em>bisa menyusun strategi promosi yang lebih tepat: misalnya menawarkan produk praktis dengan pengiriman cepat dan menggandeng <em>influencer <\/em>terpercaya di Instagram atau media sosial lainnya.<\/p>\n\n\n\n<p>Itulah penjelasan tentang persona. Agar bisnis makin lancar secara operasional, yuk, gunakan Paper.id!<\/p>\n\n\n\n<p>Paper.id adalah <em>platform<\/em> invoicing dan pembayaran digital yang bisa membantumu buat invoice dalam 5 menit saja dengan <em>template<\/em> profesional yang siap pakai. Bisa langsung dibubuhkan e-meterai resmi dari PERURI juga, lho.<\/p>\n\n\n\n<p>Ada 30+ opsi pembayaran, termasuk juga kartu kredit dan cicilan tanpa perlu EDC fisik.<\/p>\n\n\n\n<p>Yuk, coba sekarang!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.paper.id\/webappv1\/#\/register?&amp;utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=persona&amp;utm_content=cta_button\" style=\"background-color:#4195d5\" target=\"_blank\" rel=\"noreferrer noopener\">Coba Paper.id Gratis!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Untuk bisa membuat produk yang tepat bagi audiens yang tepat, kamu perlu paham suatu hal yang namanya persona. Cek definisi dan contoh persona lengkap dalam artikel berikut ini, ya! Definisi Persona Persona dalam bisnis adalah representasi fiktif namun realistis dari target pelanggan yang dibuat berdasarkan data riset pasar, perilaku konsumen, serta karakteristik demografis dan psikografis. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona : Pengertian, Apa Itu | Kamus Bisnis Paper.id<\/title>\n<meta name=\"description\" content=\"Cari arti kata Persona itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona : Pengertian, Apa Itu | Kamus Bisnis Paper.id\" \/>\n<meta property=\"og:description\" content=\"Cari arti kata Persona itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/\" \/>\n<meta property=\"og:site_name\" content=\"Kamus Bisnis Paper.id\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T11:13:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T03:04:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"49\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nadiyah Fatin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadiyah Fatin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/\"},\"author\":{\"name\":\"Nadiyah Fatin\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e\"},\"headline\":\"Persona\",\"datePublished\":\"2025-06-10T11:13:34+00:00\",\"dateModified\":\"2025-06-24T03:04:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/\"},\"wordCount\":263,\"publisher\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\"},\"articleSection\":[\"P\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/\",\"name\":\"Persona : Pengertian, Apa Itu | Kamus Bisnis Paper.id\",\"isPartOf\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#website\"},\"datePublished\":\"2025-06-10T11:13:34+00:00\",\"dateModified\":\"2025-06-24T03:04:47+00:00\",\"description\":\"Cari arti kata Persona itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paper.id\/kamus-bisnis\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Persona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#website\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/\",\"name\":\"Kamus Bisnis Paper.id\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paper.id\/kamus-bisnis\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\",\"name\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\",\"alternateName\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\",\"contentUrl\":\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\",\"width\":140,\"height\":49,\"caption\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\"},\"image\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e\",\"name\":\"Nadiyah Fatin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g\",\"caption\":\"Nadiyah Fatin\"},\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/author\/nadiyah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Persona : Pengertian, Apa Itu | Kamus Bisnis Paper.id","description":"Cari arti kata Persona itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/","og_locale":"en_US","og_type":"article","og_title":"Persona : Pengertian, Apa Itu | Kamus Bisnis Paper.id","og_description":"Cari arti kata Persona itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","og_url":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/","og_site_name":"Kamus Bisnis Paper.id","article_published_time":"2025-06-10T11:13:34+00:00","article_modified_time":"2025-06-24T03:04:47+00:00","og_image":[{"width":140,"height":49,"url":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","type":"image\/png"}],"author":"Nadiyah Fatin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nadiyah Fatin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/#article","isPartOf":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/"},"author":{"name":"Nadiyah Fatin","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e"},"headline":"Persona","datePublished":"2025-06-10T11:13:34+00:00","dateModified":"2025-06-24T03:04:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/"},"wordCount":263,"publisher":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization"},"articleSection":["P"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/","url":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/","name":"Persona : Pengertian, Apa Itu | Kamus Bisnis Paper.id","isPartOf":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#website"},"datePublished":"2025-06-10T11:13:34+00:00","dateModified":"2025-06-24T03:04:47+00:00","description":"Cari arti kata Persona itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","breadcrumb":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.paper.id\/kamus-bisnis\/p\/persona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paper.id\/kamus-bisnis\/"},{"@type":"ListItem","position":2,"name":"Persona"}]},{"@type":"WebSite","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#website","url":"https:\/\/www.paper.id\/kamus-bisnis\/","name":"Kamus Bisnis Paper.id","description":"","publisher":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paper.id\/kamus-bisnis\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization","name":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi","alternateName":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi","url":"https:\/\/www.paper.id\/kamus-bisnis\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/","url":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","contentUrl":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","width":140,"height":49,"caption":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi"},"image":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e","name":"Nadiyah Fatin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g","caption":"Nadiyah Fatin"},"url":"https:\/\/www.paper.id\/kamus-bisnis\/author\/nadiyah\/"}]}},"_links":{"self":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2856"}],"collection":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/comments?post=2856"}],"version-history":[{"count":1,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2856\/revisions"}],"predecessor-version":[{"id":2857,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2856\/revisions\/2857"}],"wp:attachment":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/media?parent=2856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/categories?post=2856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/tags?post=2856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}