{"id":2854,"date":"2025-06-09T10:59:00","date_gmt":"2025-06-09T10:59:00","guid":{"rendered":"https:\/\/www.paper.id\/kamus-bisnis\/?p=2854"},"modified":"2025-06-23T11:12:07","modified_gmt":"2025-06-23T11:12:07","slug":"touchpoint","status":"publish","type":"post","link":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/","title":{"rendered":"Touchpoint"},"content":{"rendered":"\n

Dalam digital marketing<\/em> yang juga penting untuk bisnis, touchpoint<\/em> adalah istilah yang juga penting untuk kamu ketahui. Yuk, simak definisi dan contoh lengkapnya di sini!<\/p>\n\n\n\n

Definisi Touchpoint<\/strong><\/h2>\n\n\n\n

Touchpoint <\/em>adalah setiap titik kontak atau interaksi antara konsumen dan brand, baik secara langsung maupun tidak langsung, yang membentuk pengalaman dan persepsi pelanggan terhadap brand <\/em>tersebut.<\/p>\n\n\n\n

Touchpoint <\/em>bisa terjadi sebelum, selama, atau setelah proses pembelian.<\/p>\n\n\n\n

Contoh Touchpoint<\/strong><\/h2>\n\n\n\n

Misalnya, bisnismu berjalan di bidang fashion yang menjual sepatu.<\/p>\n\n\n\n

Tahap<\/th>Touchpoint Contoh<\/th><\/tr><\/thead>
Awareness<\/td>Iklan reels Instagram menampilkan model baru<\/td><\/tr>
Consideration<\/td>Cek review di Tokopedia, bandingkan harga<\/td><\/tr>
Purchase<\/td>Klik tombol \u201cBeli Sekarang\u201d di website<\/td><\/tr>
Post-purchase<\/td>Dapat email tracking + voucher diskon repeat order<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Nah, itulah definisi dan contoh touchpoint.<\/em><\/p>\n\n\n\n

Agar bisnis makin lancar, jangan lupa gunakan Paper.id yang bisa bantu kamu kelola invoice dan pembayaran bisnis secara online.<\/p>\n\n\n\n

Ada 30+ opsi pembayaran termasuk kartu kredit, tanpa perlu mesin EDC fisik.<\/p>\n\n\n\n

Yuk, coba sekarang!<\/p>\n\n\n\n

\n
Coba Paper.id Gratis!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dalam digital marketing yang juga penting untuk bisnis, touchpoint adalah istilah yang juga penting untuk kamu ketahui. Yuk, simak definisi dan contoh lengkapnya di sini! Definisi Touchpoint Touchpoint adalah setiap titik kontak atau interaksi antara konsumen dan brand, baik secara langsung maupun tidak langsung, yang membentuk pengalaman dan persepsi pelanggan terhadap brand tersebut. Touchpoint bisa […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"acf":[],"yoast_head":"\nTouchpoint : Pengertian, Apa Itu | Kamus Bisnis Paper.id<\/title>\n<meta name=\"description\" content=\"Cari arti kata Touchpoint itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touchpoint : Pengertian, Apa Itu | Kamus Bisnis Paper.id\" \/>\n<meta property=\"og:description\" content=\"Cari arti kata Touchpoint itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/\" \/>\n<meta property=\"og:site_name\" content=\"Kamus Bisnis Paper.id\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T10:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T11:12:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"49\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nadiyah Fatin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadiyah Fatin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/\"},\"author\":{\"name\":\"Nadiyah Fatin\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e\"},\"headline\":\"Touchpoint\",\"datePublished\":\"2025-06-09T10:59:00+00:00\",\"dateModified\":\"2025-06-23T11:12:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/\"},\"wordCount\":150,\"publisher\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\"},\"articleSection\":[\"T\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/\",\"name\":\"Touchpoint : Pengertian, Apa Itu | Kamus Bisnis Paper.id\",\"isPartOf\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#website\"},\"datePublished\":\"2025-06-09T10:59:00+00:00\",\"dateModified\":\"2025-06-23T11:12:07+00:00\",\"description\":\"Cari arti kata Touchpoint itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paper.id\/kamus-bisnis\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Touchpoint\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#website\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/\",\"name\":\"Kamus Bisnis Paper.id\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paper.id\/kamus-bisnis\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\",\"name\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\",\"alternateName\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\",\"contentUrl\":\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\",\"width\":140,\"height\":49,\"caption\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\"},\"image\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e\",\"name\":\"Nadiyah Fatin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g\",\"caption\":\"Nadiyah Fatin\"},\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/author\/nadiyah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Touchpoint : Pengertian, Apa Itu | Kamus Bisnis Paper.id","description":"Cari arti kata Touchpoint itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/","og_locale":"en_US","og_type":"article","og_title":"Touchpoint : Pengertian, Apa Itu | Kamus Bisnis Paper.id","og_description":"Cari arti kata Touchpoint itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","og_url":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/","og_site_name":"Kamus Bisnis Paper.id","article_published_time":"2025-06-09T10:59:00+00:00","article_modified_time":"2025-06-23T11:12:07+00:00","og_image":[{"width":140,"height":49,"url":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","type":"image\/png"}],"author":"Nadiyah Fatin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nadiyah Fatin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/#article","isPartOf":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/"},"author":{"name":"Nadiyah Fatin","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e"},"headline":"Touchpoint","datePublished":"2025-06-09T10:59:00+00:00","dateModified":"2025-06-23T11:12:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/"},"wordCount":150,"publisher":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization"},"articleSection":["T"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/","url":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/","name":"Touchpoint : Pengertian, Apa Itu | Kamus Bisnis Paper.id","isPartOf":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#website"},"datePublished":"2025-06-09T10:59:00+00:00","dateModified":"2025-06-23T11:12:07+00:00","description":"Cari arti kata Touchpoint itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","breadcrumb":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.paper.id\/kamus-bisnis\/t\/touchpoint\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paper.id\/kamus-bisnis\/"},{"@type":"ListItem","position":2,"name":"Touchpoint"}]},{"@type":"WebSite","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#website","url":"https:\/\/www.paper.id\/kamus-bisnis\/","name":"Kamus Bisnis Paper.id","description":"","publisher":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paper.id\/kamus-bisnis\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization","name":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi","alternateName":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi","url":"https:\/\/www.paper.id\/kamus-bisnis\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/","url":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","contentUrl":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","width":140,"height":49,"caption":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi"},"image":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e","name":"Nadiyah Fatin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g","caption":"Nadiyah Fatin"},"url":"https:\/\/www.paper.id\/kamus-bisnis\/author\/nadiyah\/"}]}},"_links":{"self":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2854"}],"collection":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/comments?post=2854"}],"version-history":[{"count":1,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2854\/revisions"}],"predecessor-version":[{"id":2855,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2854\/revisions\/2855"}],"wp:attachment":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/categories?post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/tags?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}