{"id":2845,"date":"2025-06-03T10:27:08","date_gmt":"2025-06-03T10:27:08","guid":{"rendered":"https:\/\/www.paper.id\/kamus-bisnis\/?p=2845"},"modified":"2025-06-23T10:30:41","modified_gmt":"2025-06-23T10:30:41","slug":"cpm-cost-per-mille","status":"publish","type":"post","link":"https:\/\/www.paper.id\/kamus-bisnis\/c\/cpm-cost-per-mille\/","title":{"rendered":"CPM (Cost Per Mille)"},"content":{"rendered":"\n<p>Dalam dunia iklan digital, selain <a href=\"https:\/\/www.paper.id\/kamus-bisnis\/p\/ppc-pay-per-click\/\">PPC (Pay-Per-Click)<\/a>, ada satu lagi model populer yang sering digunakan untuk <em>campaign branding<\/em>, yaitu CPM. Model ini tidak fokus pada klik, tetapi pada seberapa sering iklanmu tampil ke audiens.<\/p>\n\n\n\n<p>Yuk, pelajari selengkapnya!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Definisi CPM<\/strong><\/h2>\n\n\n\n<p>CPM (Cost Per Mille) adalah model periklanan digital di mana pengiklan membayar biaya tertentu untuk setiap 1.000 tayangan iklan (<em>impressions<\/em>).<\/p>\n\n\n\n<p>Rumus CPM adalah sebagai berikut:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>CPM = (Total biaya iklan \u00f7 Jumlah tayangan) \u00d7 1.000<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh CPM<\/strong><\/h2>\n\n\n\n<p>Misalnya, sebuah perusahaan skincare menjalankan kampanye brand awareness dengan CPM sebesar Rp15.000.<\/p>\n\n\n\n<ul>\n<li>Target: 1.000.000 tayangan banner iklan di berbagai website<\/li>\n\n\n\n<li>Biaya total = (1.000.000 \u00f7 1.000) \u00d7 Rp15.000 = <strong>Rp15.000.000<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Meski belum tentu banyak yang klik, <em>brand <\/em>mereka dilihat oleh 1 juta pengguna internet.<\/p>\n\n\n\n<p>Nah, itulah dia pembahasan tentang CPM.<\/p>\n\n\n\n<p>Agar <em>cash flow <\/em>dan operasional bisnismu makin lancar, yuk, gunakan Paper.id untuk membuat invoice digital yang sudah langsung terkoneksi ke 30+ opsi pembayaran. Kamu bisa transaksi dengan kartu kredit tanpa mesin EDC, lho!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.paper.id\/webappv1\/#\/register?&amp;utm_source=glossary&amp;utm_medium=organic&amp;utm_campaign=cpm_cost_per_mille&amp;utm_content=cta_button\" style=\"background-color:#4195d5\">Coba Paper.id Gratis!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dalam dunia iklan digital, selain PPC (Pay-Per-Click), ada satu lagi model populer yang sering digunakan untuk campaign branding, yaitu CPM. Model ini tidak fokus pada klik, tetapi pada seberapa sering iklanmu tampil ke audiens. Yuk, pelajari selengkapnya! Definisi CPM CPM (Cost Per Mille) adalah model periklanan digital di mana pengiklan membayar biaya tertentu untuk setiap [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CPM (Cost Per Mille) : Pengertian, Apa Itu | Kamus Bisnis Paper.id<\/title>\n<meta name=\"description\" content=\"Cari arti kata CPM (Cost Per Mille) itu apa? 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