{"id":2843,"date":"2025-06-02T10:22:01","date_gmt":"2025-06-02T10:22:01","guid":{"rendered":"https:\/\/www.paper.id\/kamus-bisnis\/?p=2843"},"modified":"2025-06-23T10:26:55","modified_gmt":"2025-06-23T10:26:55","slug":"ppc-pay-per-click","status":"publish","type":"post","link":"https:\/\/www.paper.id\/kamus-bisnis\/p\/ppc-pay-per-click\/","title":{"rendered":"PPC (Pay-Per-Click)"},"content":{"rendered":"\n<p>Memasang iklan digital sudah menjadi strategi yang lumrah di era teknologi saat ini. Sebagai pebisnis, kamu perlu tahu istilah PPC (<em>pay-per-click<\/em>) yang sering digunakan terkait hal itu.<\/p>\n\n\n\n<p>Yuk, simak selengkapnya!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Definisi PPC (<em>Pay-Per-Clic<\/em>k)<\/strong><\/h2>\n\n\n\n<p>PPC (<em>Pay-Per-Clic<\/em>k) adalah model periklanan digital di mana pengiklan membayar biaya setiap kali iklannya diklik oleh pengguna. <\/p>\n\n\n\n<p>Artinya, kamu tidak membayar untuk tayangnya iklan, tetapi hanya saat seseorang benar-benar mengklik iklanmu.<\/p>\n\n\n\n<p>Model ini banyak digunakan di <em>platform <\/em>seperti:<\/p>\n\n\n\n<ul>\n<li><strong>Google Ads<\/strong> (iklan di hasil pencarian Google)<\/li>\n\n\n\n<li><strong>Meta Ads<\/strong> (Facebook &amp; Instagram)<\/li>\n\n\n\n<li><strong>YouTube Ads<\/strong><\/li>\n\n\n\n<li><strong>LinkedIn Ads<\/strong><\/li>\n\n\n\n<li><strong>Marketplace seperti Tokopedia, Shopee, dan Bukalapak<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh PPC<\/strong><\/h2>\n\n\n\n<p>Seorang pemilik toko online menjual sepatu lari. Ia membuat <em>campaign <\/em>PPC di Google Ads dengan kata kunci <strong>&#8220;sepatu lari pria terbaik&#8221;<\/strong>.<\/p>\n\n\n\n<p>Ketika pengguna mengetik kata kunci tersebut di Google, iklan muncul di posisi atas hasil pencarian.<\/p>\n\n\n\n<p>Jika pengguna mengklik iklan ini dan masuk ke situs sepatucepat.com, maka pemilik iklan membayar biaya (misalnya Rp3.000 per klik), meskipun pengguna belum membeli.<\/p>\n\n\n\n<p>Itulah penjelasan tentang PPC dalam dunia bisnis dan <em>digital ads.<\/em><\/p>\n\n\n\n<p>Jangan lupa gunakan Paper.id untuk kelola invoice digital dan pembayaran bisnismu dengan 30+ opsi termasuk kartu kredit tanpa perlu mesin EDC. Gratis!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.paper.id\/webappv1\/#\/register?&amp;utm_source=glossary&amp;utm_medium=organic&amp;utm_campaign=ppc_pay_per_click&amp;utm_content=cta_button\" style=\"background-color:#4195d5\">Coba Paper.id Gratis!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Memasang iklan digital sudah menjadi strategi yang lumrah di era teknologi saat ini. Sebagai pebisnis, kamu perlu tahu istilah PPC (pay-per-click) yang sering digunakan terkait hal itu. Yuk, simak selengkapnya! Definisi PPC (Pay-Per-Click) PPC (Pay-Per-Click) adalah model periklanan digital di mana pengiklan membayar biaya setiap kali iklannya diklik oleh pengguna. Artinya, kamu tidak membayar untuk [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PPC (Pay-Per-Click) : Pengertian, Apa Itu | Kamus Bisnis Paper.id<\/title>\n<meta name=\"description\" content=\"Cari arti kata PPC (Pay-Per-Click) itu apa? 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