{"id":2771,"date":"2025-05-16T04:00:40","date_gmt":"2025-05-16T04:00:40","guid":{"rendered":"https:\/\/www.paper.id\/kamus-bisnis\/?p=2771"},"modified":"2025-05-16T04:00:40","modified_gmt":"2025-05-16T04:00:40","slug":"clv-customer-lifetime-value","status":"publish","type":"post","link":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/","title":{"rendered":"CLV (Customer Lifetime Value)"},"content":{"rendered":"\n<p>Dalam berbisnis, hanya berfokus terhadap mendapatkan pelanggan baru terus menerus bukanlah hal yang bijak. Sebagai pebisnis cerdas, kamu perlu juga memahami tentang CLV (customer lifetime value) yang justru bisa membuat bisnismu terus bertahan dan bahkan berkembang.<\/p>\n\n\n\n<p>Yuk, simak penjelasan detailnya berikut ini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Definisi CLV<\/strong><\/h2>\n\n\n\n<p>CLV adalah perkiraan total pendapatan yang dapat dihasilkan oleh seorang pelanggan selama hubungan mereka dengan bisnis. Metrik ini sangat penting untuk memahami berapa nilai seorang pelanggan bagi perusahaan dalam jangka panjang.<\/p>\n\n\n\n<p>Rumus CLV:<\/p>\n\n\n\n<p><strong>CLV = Rata-Rata Nilai Transaksi x Frekensi Pembelian x Rata-Rata Masa Berlanggan<\/strong><\/p>\n\n\n\n<p>Menghitung CLV penting untuk membantumu menyusun strategi marketing yang tepat sehingga bisnis makin berkembang dan mendatangkan keuntungan yang lebih besar lagi di waktu mendatang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contoh CLV<\/strong><\/h2>\n\n\n\n<p>Misalnya, kamu punya bisnis yang menjual produk kecantikan. Salah satu pelangganmu punya data transaksi seperti berikut ini:<\/p>\n\n\n\n<ul>\n<li><strong>Rata-rata Nilai Transaksi:<\/strong> Rp300.000<\/li>\n\n\n\n<li><strong>Frekuensi Pembelian per Tahun:<\/strong> 8 kali<\/li>\n\n\n\n<li><strong>Rata-rata Umur Pelanggan:<\/strong> 5 tahun<\/li>\n<\/ul>\n\n\n\n<p>Berdasarkan rumus perhitungan, maka kalkulasi nilai CLV-nya adalah:<\/p>\n\n\n\n<p><strong>CLV = 300.000 x 8 x 5 = Rp12.000.000<\/strong><\/p>\n\n\n\n<p>Jadi, pelanggan ini diperkirakan akan memberikan total pendapatan untuk bisnis sebesar Rp12 juta selama menjadi pelanggan, asalkan bola belanjanya sama.<\/p>\n\n\n\n<p>Nah, itulah penjelasan tentanga CLV untuk bisnis. Coba terapkan untuk bisnismu, yuk!<br><\/p>\n\n\n\n<p>Jangan lupa, untuk mewujudkan bisnis yang lebih optimal dan cuan, kamu juga bisa menggunakan Paper.id untuk mendukung sistem invoicing dan pembayaran bisnismu jadi makin praktis dan otomatis.<\/p>\n\n\n\n<p>Di Paper.id, kamu bisa buat invoice online dalam 5 menit dan langsung terhubung dengan 30+ opsi pembayaran, sehingga rekonsiliasinya pun otomatis. Jadi, kamu tidak perlu lagi cek mutasi dan bukti pembayaran secara manual yang merepotkan.<\/p>\n\n\n\n<p>Daftar Paper.id secara gratis sekarang!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.paper.id\/webappv1\/#\/register?&amp;utm_source=glossary&amp;utm_medium=organic&amp;utm_campaign=clv&amp;utm_content=cta_button\" style=\"background-color:#4195d5\" target=\"_blank\" rel=\"noreferrer noopener\">Daftar Paper.id Gratis!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dalam berbisnis, hanya berfokus terhadap mendapatkan pelanggan baru terus menerus bukanlah hal yang bijak. Sebagai pebisnis cerdas, kamu perlu juga memahami tentang CLV (customer lifetime value) yang justru bisa membuat bisnismu terus bertahan dan bahkan berkembang. Yuk, simak penjelasan detailnya berikut ini. Definisi CLV CLV adalah perkiraan total pendapatan yang dapat dihasilkan oleh seorang pelanggan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CLV (Customer Lifetime Value) : Pengertian, Apa Itu | Kamus Bisnis Paper.id<\/title>\n<meta name=\"description\" content=\"Cari arti kata CLV (Customer Lifetime Value) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CLV (Customer Lifetime Value) : Pengertian, Apa Itu | Kamus Bisnis Paper.id\" \/>\n<meta property=\"og:description\" content=\"Cari arti kata CLV (Customer Lifetime Value) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/\" \/>\n<meta property=\"og:site_name\" content=\"Kamus Bisnis Paper.id\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T04:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"49\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nadiyah Fatin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadiyah Fatin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/\"},\"author\":{\"name\":\"Nadiyah Fatin\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e\"},\"headline\":\"CLV (Customer Lifetime Value)\",\"datePublished\":\"2025-05-16T04:00:40+00:00\",\"dateModified\":\"2025-05-16T04:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/\"},\"wordCount\":264,\"publisher\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\"},\"articleSection\":[\"C\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/\",\"name\":\"CLV (Customer Lifetime Value) : Pengertian, Apa Itu | Kamus Bisnis Paper.id\",\"isPartOf\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#website\"},\"datePublished\":\"2025-05-16T04:00:40+00:00\",\"dateModified\":\"2025-05-16T04:00:40+00:00\",\"description\":\"Cari arti kata CLV (Customer Lifetime Value) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paper.id\/kamus-bisnis\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CLV (Customer Lifetime Value)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#website\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/\",\"name\":\"Kamus Bisnis Paper.id\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paper.id\/kamus-bisnis\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#organization\",\"name\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\",\"alternateName\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\",\"contentUrl\":\"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png\",\"width\":140,\"height\":49,\"caption\":\"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi\"},\"image\":{\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e\",\"name\":\"Nadiyah Fatin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g\",\"caption\":\"Nadiyah Fatin\"},\"url\":\"https:\/\/www.paper.id\/kamus-bisnis\/author\/nadiyah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CLV (Customer Lifetime Value) : Pengertian, Apa Itu | Kamus Bisnis Paper.id","description":"Cari arti kata CLV (Customer Lifetime Value) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/","og_locale":"en_US","og_type":"article","og_title":"CLV (Customer Lifetime Value) : Pengertian, Apa Itu | Kamus Bisnis Paper.id","og_description":"Cari arti kata CLV (Customer Lifetime Value) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","og_url":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/","og_site_name":"Kamus Bisnis Paper.id","article_published_time":"2025-05-16T04:00:40+00:00","og_image":[{"width":140,"height":49,"url":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","type":"image\/png"}],"author":"Nadiyah Fatin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nadiyah Fatin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/#article","isPartOf":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/"},"author":{"name":"Nadiyah Fatin","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e"},"headline":"CLV (Customer Lifetime Value)","datePublished":"2025-05-16T04:00:40+00:00","dateModified":"2025-05-16T04:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/"},"wordCount":264,"publisher":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization"},"articleSection":["C"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/","url":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/","name":"CLV (Customer Lifetime Value) : Pengertian, Apa Itu | Kamus Bisnis Paper.id","isPartOf":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#website"},"datePublished":"2025-05-16T04:00:40+00:00","dateModified":"2025-05-16T04:00:40+00:00","description":"Cari arti kata CLV (Customer Lifetime Value) itu apa? Klik disini dan temukan semua informasi lengkapnya di Kamus bisnis Paper.id!","breadcrumb":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.paper.id\/kamus-bisnis\/c\/clv-customer-lifetime-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paper.id\/kamus-bisnis\/"},{"@type":"ListItem","position":2,"name":"CLV (Customer Lifetime Value)"}]},{"@type":"WebSite","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#website","url":"https:\/\/www.paper.id\/kamus-bisnis\/","name":"Kamus Bisnis Paper.id","description":"","publisher":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paper.id\/kamus-bisnis\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#organization","name":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi","alternateName":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi","url":"https:\/\/www.paper.id\/kamus-bisnis\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/","url":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","contentUrl":"https:\/\/www.paper.id\/kamus-bisnis\/wp-content\/uploads\/2023\/11\/logo-paperid.png","width":140,"height":49,"caption":"Paper.id | Informasi Terbaru Seputar Bisnis dan Akuntansi"},"image":{"@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/331abe2356e6d0d373adb3b09848bb3e","name":"Nadiyah Fatin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paper.id\/kamus-bisnis\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e1bfb72c6347304a9eb0a484df3391?s=96&d=mm&r=g","caption":"Nadiyah Fatin"},"url":"https:\/\/www.paper.id\/kamus-bisnis\/author\/nadiyah\/"}]}},"_links":{"self":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2771"}],"collection":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":1,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"predecessor-version":[{"id":2772,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/posts\/2771\/revisions\/2772"}],"wp:attachment":[{"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paper.id\/kamus-bisnis\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}