{"id":2730,"date":"2025-04-11T04:30:13","date_gmt":"2025-04-11T04:30:13","guid":{"rendered":"https:\/\/www.paper.id\/kamus-bisnis\/?p=2730"},"modified":"2025-04-22T04:31:21","modified_gmt":"2025-04-22T04:31:21","slug":"customer-retention","status":"publish","type":"post","link":"https:\/\/www.paper.id\/kamus-bisnis\/c\/customer-retention\/","title":{"rendered":"Customer Retention"},"content":{"rendered":"\n

Dalam bisnis, mendapatkan pelanggan baru saja tidak cukup. Kamu juga harus menjaga agar pelangganmu tetap membeli berulang untuk jangka panjang. Nah, itulah yang disebut dengan customer retention.<\/em><\/p>\n\n\n\n

Yuk, pahami selengkapnya tentang customer retention<\/em> berikut ini!<\/p>\n\n\n\n

Definisi Customer Retention<\/strong><\/h2>\n\n\n\n

Customer retention adalah strategi dan proses yang digunakan bisnis untuk mempertahankan pelanggan yang sudah ada agar tetap melakukan pembelian atau menggunakan layanan secara berulang. Fokus utamanya adalah membangun hubungan jangka panjang dengan pelanggan melalui pelayanan yang memuaskan, komunikasi yang konsisten, serta penawaran yang relevan. Tujuan dari customer retention adalah meningkatkan loyalitas pelanggan, mengurangi churn rate (tingkat kehilangan pelanggan), dan memaksimalkan nilai pelanggan seumur hidup (customer lifetime value<\/em>).<\/p>\n\n\n\n

Menjaga pelanggan lama umumnya lebih efisien secara biaya dibandingkan mencari pelanggan baru. Oleh karena itu, perusahaan yang berhasil dalam retensi pelanggan<\/p>\n\n\n\n

Contoh Customer Retention<\/strong><\/h2>\n\n\n\n

Contoh customer retention adalah ketika bisnis berusaha menjaga agar pelanggannya tetap setia dan terus membeli. Misalnya, toko online memberikan poin setiap kali kamu belanja, lalu poin itu bisa ditukar dengan diskon. Ada juga program member berlangganan yang kasih keuntungan seperti ongkir gratis atau promo khusus, contohnya seperti layanan streaming yang memberi akses lebih dulu ke film baru.<\/p>\n\n\n\n

Contoh lainnya, bisnis mengirimkan email ucapan ulang tahun berisi voucher, atau memberi rekomendasi produk berdasarkan yang pernah kamu beli sebelumnya. Setelah belanja, mereka juga bisa menghubungi kamu untuk tanya apakah produk sudah sampai atau butuh bantuan. Hal-hal kecil seperti ini bikin pelanggan merasa diperhatikan, jadi lebih nyaman dan ingin belanja lagi.<\/p>\n\n\n\n

Itulah penjelasan tentang customer retention.<\/em><\/p>\n\n\n\n

Selain dengan strategi khusus, kamu juga bisa menjaga relasi baik dengan mitra bisnismu menggunakan Paper.id. Dengan Paper.id, kamu bisa membuat transaksi bisnis makin nyaman untukmu dan mitra bisnis lewat invoice digital dan 30+ opsi pembayarannya, termasuk kartu kredit.<\/p>\n\n\n\n

Yuk, registrasikan bisnismu ke Paper.id sekarang!<\/p>\n\n\n\n

\n
Daftar Paper.id Gratis!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dalam bisnis, mendapatkan pelanggan baru saja tidak cukup. Kamu juga harus menjaga agar pelangganmu tetap membeli berulang untuk jangka panjang. Nah, itulah yang disebut dengan customer retention. Yuk, pahami selengkapnya tentang customer retention berikut ini! Definisi Customer Retention Customer retention adalah strategi dan proses yang digunakan bisnis untuk mempertahankan pelanggan yang sudah ada agar tetap […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"\nCustomer Retention : Pengertian, Apa Itu | Kamus Bisnis Paper.id<\/title>\n<meta name=\"description\" content=\"Cari arti kata Customer Retention itu apa? 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